The Kindness Movement is a fictional campaign sponsored by Target. The goal of this campaign is to promote random acts of kindness within your community. Marketing would feature in-store advertising, billboards, apparel, a mobile truck that would be driven cross-country to promote the cause wherever and whenever, and an app to track the location of the truck. Participants can win prizes if they follow up with the truck!
The app would also used to generate interest through social media and the hashtag #targetkindness to share photos and ideas users may have to spread good. In exchange for using this hashtag and posting on social media, participants would have access to special deals at Target.
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